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Loyalty with emotional weight
Move beyond points and discounts with support members can genuinely value—and families can remember.
A legacy benefit for membership brands
Turn membership into something families remember.
When a member passes away, their family receives a monthly allowance redeemable within your brand—support that is deeply human, commercially disciplined, and designed for low operational lift.
Member-exclusive Brand-redeemable Economics-first
A benefit competitors cannot copy with another discount.
$0.05–$0.50current planning range per member / month
Brand-containedallowance designed for your ecosystem
Measurableeconomics and retention tested explicitly
The strategic case
Retention is emotional before it is mathematical.
Most loyalty programs optimize transactions. Member Legacy is designed to create a different kind of bond—one grounded in belonging, reciprocity, and continuity.
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Economics you can interrogate
Model program cost against your own member value and retention assumptions before making a decision.
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Designed for low operational drag
Define eligibility, activation, and redemption workflows up front so the program fits the way your team works.
How it works
Simple to understand. Serious enough to design properly.
The member promise stays clear because the program mechanics are settled before launch.
Design the benefit
Set eligibility, monthly allowance, duration, and the places value can be redeemed inside your ecosystem.
Offer it exclusively
Introduce Member Legacy as a clear membership benefit—not a promotion available to everyone.
Support the family
When the benefit is activated, the family receives the agreed monthly allowance to use with your brand.
Final terms—including eligibility, funding, administration, redemption, and compliance—are defined for each program before member-facing communication begins.
The business case
Put your numbers on the table.
Replace vague ROI language with a model your finance team can challenge. Start with conservative assumptions; improve them with real program data.
Your modeled annual scenario
Net value after program cost$228K
Members retained1,100
Value preserved$528K
Annual program cost$300K
Modeled ROI76%
Break-even retention lift0.63 percentage points
This is a transparent planning model, not a performance guarantee. It excludes rollout, tax, and other implementation-specific costs.
Program fit
Built to earn trust on both sides of the membership.
A thoughtful benefit must work for the family receiving it and the team responsible for delivering the promise.
Test the fit for your brandA promise they can understand.
- Clear eligibility and benefit terms
- Compassionate activation process
- Useful value within a familiar brand
A program they can operate.
- Explicit economics and success measures
- Agreed workflows and escalation paths
- Brand, legal, and compliance review
Questions worth asking
Clarity before commitment.
A benefit this personal should not be sold with hand-waving. These are the questions a serious evaluation should surface early.
Which membership businesses are the best fit?
Programs with meaningful member relationships, recurring revenue, and a clear redemption ecosystem are the strongest starting point. The working session tests fit before anyone discusses implementation.
How much does the program cost?
The current planning range is $0.05–$0.50 per member per month. Actual pricing depends on the benefit design, member population, eligibility, duration, administration, and other agreed program terms.
Is a retention lift guaranteed?
No. The calculator is a scenario model, not evidence of guaranteed performance. A credible business case should use your economics, conservative assumptions, and a measurement plan established before launch.
How much work lands on our team?
The program is designed to minimize operational lift, but 'zero lift' would be an unserious promise. Your team will still align on eligibility, member communication, escalation paths, reporting, and brand standards.
Is Member Legacy an insurance product?
The website does not make that classification. Funding, eligibility, administration, and regulatory treatment depend on the final program design and jurisdiction. The benefit should be described exactly as implemented, with appropriate legal review before launch.
A more enduring reason to stay
See whether Member Legacy belongs in your membership.
Bring your member economics. Leave with a sharper view of fit, break-even, and the decisions required to move forward.